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Beauty giant is leveraging generative AI across its brands to better understand consumers, inform R&D efforts and transform the digital brand experience.
August 29, 2023
By: Christine Esposito
Editor-in-Chief
Google Cloud and The Estée Lauder Companies Inc. (ELC) have expanded their strategic partnership to pioneer new uses of generative AI across ELC's brand sites as part of its mission to transform the luxury digital experience. ELC was an early collaborator in the beauty industry to tap Google Cloud to accelerate its technology strategy. Through this partnership, ELC and Google Cloud will collaboratively explore AI-powered solutions to better understand consumer sentiment, inform R&D eff...
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